Leaders in the Field
USP has over 60 combined years of experience working at and with public utility companies, both gas and electric, and brings a deep-rooted understanding of utility brand management, customer service and integrated relationship management. We understand the inner workings of a utility and its core values, in particular the importance of preserving and enhancing brand value, providing top-quality customer service, as well as maintaining a positive relationship with the state utility commission. Our expansive repository of strategic marketing skills for targeted acquisition, retention and cross-sell marketing campaigns are built upon a thorough understanding of the applicable customer base and factors that influence the customers’ purchase decisions.
USP's model utilizes strong customer service and top-quality product offerings to add value to your utility or municipal brand. Currently USP conducts strategic acquisition, retention and cross-sell marketing to a customer base of approximately 2 million households. USP’s management team is uniquely qualified in the utility service industry to partner with utilities, cities, and municipalities. We understand the importance and value of the utility’s brand name as well as the years of hard work required to develop and maintain the outstanding reputation that the brand represents. The USP executive management team capitalizes on its competitive and creative edge to forge a complementary and cohesive unit that delivers utility line warranty programs designed to enhance your company's brand value and income. As part of CNG and Dominion Retail, Phil Riley, Tru Dee Bamberg and Brad Carmichael increased the gas, electric and products and services business from 120,000 accounts to nearly 1,000,000 in less than four years. Working closely with the entire USP team, they will form a partnership with you to produce significant and sustainable financial results.
Click on the thumbnails to read a short bio of each member of the USP team.