Tru Dee Bamberg, Vice President - Marketing and Operations
With 20 years of experience in the banking, credit and utilities industries, Tru Dee Bamberg has spearheaded successful programs in customer acquisition and retention, along with pricing and profitability directives for mass-market and private-label enterprises. With a successful track record that includes General Electric Capital Corporation and Marine Midland Bank, she counts among her accomplishments the development and introduction of several new utility service line warranty products, more than 800,000 CNG and Dominion products sold and the profitable introduction of a state-of-the-art database that analyzed and managed the company’s customer portfolio.
During her tenure at the public utility companies, Tru Dee developed programs that significantly increased customer-response and cross-selling opportunities. As vice president of marketing and operations at USP, Tru Dee plans and directs the cost-effective acquisition of profitable customers through targeted direct mail and new product development and enhancements. She is always discovering new ways to expand a customer base, enhance brand value and improve profitability through direct response marketing techniques.